Reporting the Survey on Green Organic Restaurant Research Paper

Reporting the Survey on Green Organic Restaurant - Research Paper ExampleThere are evidential challenges pertaining to convincing consumers that Green Organic cafe is introducing a new product, and it is rock-loving, or it promotes a healthy lifestyle. Therefore, the cafe has to direct, shape and focus on how customers will grok its new product. How customers see an organizations brand is not just what their eyes see but what they think and feel (Kotler, Pfoertsch and Michi 187). Green Organic cafes main objective is to promote healthy lifestyle by emphasizing on the quality of their product and the uniqueness of raw aliment. Presently, the raw food trends have less exposure, and are a well-known lifestyle in other parts of the world. There is lack of knowledge ab out(p) raw food, in Kazakhstan, which might be a constraining force. A negative impression, which will be harder to change, can be created when clients lack information. Therefore, this survey has the main objective of carrying out a thorough market analysis. The study seeks to find out the restaurants and cafes in Almaty that are perceived to serve healthy food. Furthermore, the study seeks to establish the level of readiness of online shopping service in the food industry in Almaty. The main hypothesis of this study is to establish whether there is a relationship between the perceptions of what healthy food is and accepting the new brand/ product, which is raw food. Another hypothesis is that of establishing whether there is a relationship between efficiency of online shopping service in the food industry and acceptance of new brands. Given that there are no traditional or new media channels that Green Organic cafe has used for promotion, the hypotheses will establish whether there is a relationship between online shopping service in the food industry and acceptance of new products and brands introduced by restaurants that are perceived to serve healthy foo